Fellaz paves the way for a Web3 entertainment platform for major K-pop artists, influencers and fans | Taiwan News
SINGAPORE – News Direct – July 19, 2022 – Fellaz, a multi-channel Web3 entertainment ecosystem, announces the upcoming launch of its social media platform for artists and their fans. During months of preparation, the Fellaz team incorporated notable artists and pop stars from Korea, Japan, Southeast Asia and the rest of the world.
In preparation for their launch, the Fellaz team held an exclusive opening event, “Fellaz by the bay”, on July 14 on Sentosa Island, Singapore. The platform’s Chief Producer, Felix (BAYC#8169) hosted the event and many notable investors and companies, including Binance, Warner Music Group, Rakuten, GS Ventures, IDEG, JAB Consumer Fund, Norge’s Bank, Krust, Republik, Le Freeport, Coin Hakko and others were present. The event revealed several famous K-pop stars, whose combined fanbases exceed several million. The event also featured “Uptown Boy,” an original song co-produced by Fantagio and performed by Fellaz’ metaverse’s first native K-pop idol, Miu. Finally, the event organizers organized an auction of exclusive Fellaz products to support a local cause in Singapore.
Fellaz is on an ambitious mission to define and lead the way in a web3 entertainment ecosystem. The project will help users in the entertainment industry move from Web2 to Web3 through a native Web3 infrastructure. Fellaz hopes to empower influencers, artists, and fans by providing them with the tools to monetize their potential instead of using traditional web2 platforms that rely on (and sometimes exploit) these fan communities to generate revenue. .
In this new environment, artists and users will share ownership of their creations and derivatives in the form of immutable NFTs stored on the blockchain. The platform will use a metrics-based compensation system to determine fan participation and contribution. This will lead to an incentivized and sustained fan base, boosting the artist’s reputation.
Fellaz’s decentralized social media platform will feature individual streams where artists can post images, videos and audio recordings for their fans. Fans can comment, like, mirror (repost), and interact with their favorite artists. They can also purchase subscriptions, which give them access to premium content and platform-native NFTs called Lightsticks. Fans can earn experience points or XP and improve their glow stick collection by engaging in a set of actions that show their support. Since Fellaz is an S2E or support platform to earn, fans who upgrade their glowsticks will earn more $FLZ when interacting with their favorite artists. Fellaz is also a C2E or make-to-earn platform allowing artists to earn $FLZ by engaging their fan base and followers with original and premium content.
Fellaz also plans to expand its platform with an exclusive blockchain ticketing solution for IRL and metaverse concerts, fan meetings, and other entertainment and sports-related events. Additionally, Fellaz will launch priority access to NFTs from their native metaverse stars, limited edition merchandise, exclusive partner airdrops, a live chat feature, custom NFTs for fanbases, and a leaderboard to rank artists one by one. much like Billboard does with musical artists.
Bobby Bhatia, CEO of Fellaz, said, “We look forward to beginning our journey into the Web3 entertainment space and will do our best to nurture and cultivate a vibrant community of artists, influencers and fans.”
Based in Singapore, Fellaz is a multi-channel web3 entertainment ecosystem providing content production and distribution for the metaverse, an NFT solution for artists, and a decentralized fandom community infrastructure. Alongside its network of global partners, Fellaz is a one-stop-shop solution and ecosystem designed to help businesses, creators and fans transition into the web3 entertainment space by making the most of the metaverse, decentralization and NFT blockchain technology and integrating them with the original content and Web3 diversification.
About Bobby Bhatia
Fellaz CEO Bobby Bhatia is a seasoned finance and technology professional, mentor and entrepreneur with over 25 years of public and private investment experience. From FinTech and EdTech to financial services and blockchain technology, Bobby is a pioneer in digital transformation and disrupting industries to create a more equitable world. After graduating from Duke and completing a Young Scholars program at Stanford, Bobby has worked in private equity throughout Asia since 1995. He was also AIG’s principal chief investor and principal and founding member of JP Morgan Partners Asia. Additionally, Bobby is a board member of Palma Capital (Dubai), Bharat Light & Power (India), Livesports (Singapore) and Sentinel Capital (Singapore).