Has Halsey settled into a Grammy genre?


Even from an artist known for his constant reinvention, Halsey turned many heads in the industry with the June 29 announcement that Nine Inch Nails’ Trent Reznor and Atticus Ross had produced “If I Can’t Have A” love, I want power ”. Under the supervision of Reznor and Ross, the project is certainly more alternative than previous versions of Halsey, but defies easy musical categorization, as his songs have aired and aired on multiple genre lists on radio and DSPs. Still, Capitol focused on amplifying the album as a working set, which meant forgoing the pre-release of mainstream singles or videos in favor of a 53-minute concept film that has was screened in IMAX theaters in August and bowed on October 7. HBO Max.

Could this musical diversity be a boon when it comes to Grammy nominations for Halsey – who has only been nominated twice before, for featured appearances on Justin Bieber and Chainsmokers albums? Or could it hamper their chances in a category like Best Alternative Album, where St. Vincent’s “Daddy’s Home” is considered a solid favorite? “If I can’t have love, I want power” could he make some noise in rock, where he would likely face proven bands like Foo Fighters or upstarts like Machine Gun Kelly? And how could that go against crossover bands like Kid Laroi and Olivia Rodrigo, either of which could possibly submit songs in pop and rock categories?

“The alternative is different from what it was originally in this category, and St. Vincent’s record is quite different from Halsey’s,” said Lori Majewski, host of SiriusXM, who defended the album. Halsey on the air. “That’s why I think Capitol would have been smart to have tried the rock categories. Today what we used to think of as indie we now think of as rock. “

It is possible that Halsey will end up in an alternate for her album and in a rock category for a song, as has happened with other artists who straddle that line and end up competing successfully in both. What seems certain is that her label no longer positions her as a pop artist.

Capitol Marketing Manager Arjun Pulijal, while refusing to reveal the categories the label has submitted Halsey for this year, said :. It’s about making a cultural statement, pure and simple.

Capitol A&R Manager Jeremy Vuernick adds: “I think it speaks to the hearts and souls of everyone involved that they were ready to challenge gender identities, deployments, processes and risk taking. That’s intrinsically, at all levels, what this album is about.

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