‘KaanPhod’ #MusicKaMadhouse hits the right notes with independent artists mounting ‘Mic-Test’
Posted: Posted Date – 6:47 PM, Sat – 18 Jun 22
Hyderabad: Viacom18 recently launched its pro-creator offering ‘KaanPhod’ #MusicKaMadhouse, a cross-platform artist and music discovery platform, which aims to be the ultimate destination for all things music. The artist-first label has launched its first edition of live performances by emerging independent artists of “Mic-test”, its flagship property in a fantastic musical night. The much-talked-about extravaganza was held recently at ‘Raasta Bombay’, a funky lounge in Khar West that boasted energetic performances from Prateek Gandhi, Varun Jain, Dridha, Yung Fly and The Western Ghats.
Viacom18’s Youth, English Music and Entertainment (YME) cluster’s ‘KaanPhod’ as a destination for music content will not only showcase trends across global landscapes, but will also highlight Indian music and its place in the cultural fabric of the country. Live jam sessions, guitar streaming sessions with seasoned musicians, and the latest tracks from up-and-coming creators are now just a click away! “KaanPhod #MusicKaMadhouse” is available on major digital audio streaming platforms including Hungama, Wynk, Amazon Music, Spotify, Jio Saavn, Resso and YouTube.
Speaking about the music event held in Mumbai, Anshul Ailawadi, Business Head – Youth and English Cluster at Viacom18 said, “’KaanPhod’, as a cross-platform artist and music discovery platform, s invests in exploring the country’s booming independent talent. Indie music needs a boost, and Mic-test on ‘KaanPhod’ is the springboard that does just that. We recognized some incredible musical talent, and it was only natural for them to showcase their prowess at a live event. The first edition of ‘KaanPhod’s Music Night has received a wonderful response, and we look forward to hosting many such experiences for our artists and music lovers.
Expressing his thoughts on the initiative, pop artist Prateek Gandhi said, “I felt a sense of deep elation when my track ‘Main Roiyaan’ was released by ‘KaanPhod’. As a musician while I am passionate about the creative process of composing new tunes, such avenues encourage us to create great music. The production of my track, the creation of the music video and now, a live event with an amazing audience – I don’t think I could ask for more! »