Kelowna’s Denim On The Diamond music festival draws more than 3,600 people – Penticton Western News

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Over 3,600 people attended the third edition of Kelowna’s Denim On The Diamond Outdoor Music Festival at King Stadium on Saturday October 2, which featured a lineup of eight artists and groups from across Canada.

With last year’s festival being canceled due to the COVID-19 pandemic, festival director and organizer Mitch Carefoot said it was a surreal feeling to be able to host the event.

“I think over the last year, through all the experiences, as an event producer, I got worried about all of these little things,” Carefoot said. “And now I just can’t be bothered by some of them. It is irrelevant to what is going on here today.

Interior Health’s (IH) current COVID-19 restrictions allow outdoor events to be held at a capacity of 5,000 people, with proof of full vaccination (two doses) required. Vaccine passports were checked for each attendant prior to entry, while a face mask was optional.

“I’m glad we’re able to do it. I think the social bond was an important element that was missing recently, ”said Carefoot. “Just seeing friends … It’s been a while since we’ve been able to do this.”

The lineup featured Canadian artists from genres such as country, pop, electronic dance music and independent alternative rock.

Featured were the Hunter Brothers, Yukon Blonde, Shawnee Kish, Dj Invizible, JJ Wilde and more.

“We think if people have these shared experiences and see the portrayal of different types of people on stage, it’s going to create a little more empathy when you go back to the community,” said Carefoot.

The success of the festival, he said, is an example of how events can be safely organized, despite the current state of the pandemic.

“We are moving forward to learn to live in these circumstances in which we have now found ourselves for 18 months,” he said.

“We can do it safely and we can move forward. A certain sense of community of people coming together and the recognition that good things can happen in Kelowna when a bunch of people and a bunch of businesses come together and pull in the same direction.


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