Muse’s ‘Will Of The People’ Charges At UK No. 1 – Billboard
Muse is almost certain to take the UK chart title with will of the people (via Warner Recordings) – and create a slice of history in the process.
will of the people is expected to become the first leader in the territory to use NFT technology.
The British alternative rock trio’s ninth studio has released a limited edition “Digital Pressing”, a pioneering standalone format created through a partnership between Warner Music UK and eco-friendly NFT specialist marketplace Serenade.
The chart-eligible digital release was crafted by Serenade to “fulfill a superfan’s appetite for rarity, exclusive content and community recognition,” reads a statement from the Australia-based company.
Founder Max Shand explained more on social media.
“Muse’s pioneering ‘Digital Pressing’ is the first of many to come,” he wrote on a Twitter thread. “With each release, we will support artists who want to give their fans a deeper experience of their music through engaging and collectible web3 formats that make sense.”
11/ Muse’s pioneering digital pressing is the first of many to come. With every release, we’ll support artists who want to give their fans a deeper experience of their music through engaging and collectable Web3 formats that make sense.
— Max Shand🌳,🌴 (@max_shand) August 29, 2022
It’s unlikely that a record could stop Muse from landing a seventh UK number 1.
will of the people is selling better than the rest of the Top 10 combined in the middle of the week, reports the Official Charts Company.
The album is not the first to have an impact on the official UK chart. Aitch’s debut Close to the house Last Friday (September 26) came in at No. 2 to become the first NFT project to appear on the chart proper.
Further down the charts, veteran indie-rockers Embrace could land their eighth UK Top 10 appearance with How to be a person like the others (Mo’Betta), new at No. 4. Led by brothers Danny and Richard McNamara, the British band made their career in the best possible way with 1998’s goodwill is gonewho conducted the UK survey, the first of three number 1s.
DJ Khaled could land the best of his career with his latest collaboration-stacked studio album God made (Epic/We The Best), new at #5 on the chart update. Of his 13 album releases to date, DJ Khaled’s highest chart position in the UK is 6th along with those of 2019 Asahd’s father.
Finally, the very first box set of Blondie, Against All Odds 1974-1982, could give the legends of the punk era a 15th appearance in the UK Top 40. Debbie Harry and Co. arrive at #11 in the official chart update with their career retrospective.
All will be revealed when the official UK albums chart is released on Friday evening.