PRINGLES® SHOWS FANS THERE IS ONLY ONE WAY TO LIVE IN 2022 BIG GAME SPOT | News

BATTLE CREEK, Mich., February 8, 2022 /PRNewswire/ — Pringles® delivers ingenious humor and inspiration for game-day snacks with the release of its fifth straight spot, breaking its silence on a true fan phenomenon. Proving once again that this is a Big Game announcer to watch, this year’s announcement shows the lengths fans will go to enjoy their favorite salty snack, tapping into the fun and unintended consequences that only come nibbling Pringles chips. Fans recently received a PREVIEW through the Pringles social channels with real Tweets from Pringles’ fans recount their own “stuck” experiences, and the brand is now debuting in full HERE.

The spot is inspired by the old “Pringles “problem” fans encounter when grabbing the last crunchy from the iconic box – getting their hand stuck. In fact, 43% of people admitted to getting their hands stuck in a Pringles can!* After the agreement, Pringles fans will understand that getting stuck isn’t a problem at all – rather, something to be celebrated as a “worth it” risk of reaching every irresistible crunch.

“We’ve taken a new direction for this year’s campaign, focusing on an idea and a real-life situation that only our fans encounter when snacking. Pringles straight out of our one-of-a-kind box. But we’ve given that idea a twist, proving that our delicious crisps are value getting your hand stuck in a tin can for — a “risk” that is inherently Pringles,” noted Gareth Maguirechief marketing officer for Pringles. “After a stellar year and outpacing the savory snacks category with 12% growth while achieving $1 billion sales in the United States**, we encourage fans to ‘stick in’ with us during this year’s Big Game.”

Pringles Stuck In” celebrates the journey of a dedicated individual Pringles fan, opening with the fan reaching the last crisp of the box and “blocking” accordingly. The spot continues to present a daily look at life’s key moments in kaleidoscopic fashion – from the first date to raising the kids – all celebrated while enduring the unexpected and hilarious consequences of the unique Pringles snack experience. In the end, the torch of meeting this “worthwhile” risk is passed to the next. Pringles lover.

The spot: 30 – hosted by the group Gray and supported by the group Captura to ensure the representation of Pringles’ diverse consumer base through casting – will air late in Q3 and simulcast on Telemundo.

“Who knew so many people, and dating back this far, had this ‘problem’ unique to the brand’s beloved packaging? We thought it was time Pringles addressed what is clearly a real and lasting ‘risk’, but well worth it for the fans,” said Justine Armor, creative director of Gray New York. “What better use of the biggest advertising moment of the year than to solve one of America’s perennial snacking dilemmas?”

Pringles Stuck In” will be supported by a fully integrated campaign including PR, digital and social media. Instagrammers and TikTokers will see notable brand fans share their comedic views on getting “stuck in” with Pringles including award-winning actress, producer, musical artist and television personality Keke Palmerprofessional football wide receiver Byron Pringle and trending TikTok creators. The campaign will also be supported by television and online media buys throughout the year targeting Hispanic American audiences.

Visit your local retailer to stock up Pringles chips for the Big Game and experience the tasty risk for yourself – and if you’re “stuck”, share your experience with #PringlesCanHands. Follow @Pringles on your favorite social media platform to keep up to date with the latest fun and culinary news.

About the Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just nourished but fulfilled. We’re creating better days and a place at the table for everyone with our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s But Flakes®, Rice Krispies®, Eggo®, mini Wheat®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, consisting mainly of snacks and ready meals such as cereals, frozen foods and noodles. As part of our Better days from Kellogg’s® goal, we are helping to end hunger and are committed to creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com Where www.OpenforBreakfast.com.

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SOURCE Kellogg Company

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