Stereophonics & Duran Duran at the Scarborough Open Air Theater
TOURISM on the coast is expected to receive a multi-million pound boost as live music returns today.
The UK’s largest open-air theater opens today (July 28) when it hosts independent music legends Stereophonics for a sold-out show.
This will be the first concert in the magnificent arena of the Scarborough Open Air Theater – dubbed ‘the crown jewel of the Yorkshire Coast’ – since summer 2019.
Stereophonics will be followed at Scarborough OAT by Duran Duran, Anne-Marie, Courteeners, Snow Patrol, Keane and Olly Murs, and many more.
Venue programmer Peter Taylor, live music promoters Cuffe and Taylor, said, “We’ve been counting the days until our first show of the year with the amazing Stereophonics. It’s been a long time coming, but we have a brilliant series of shows this summer featuring some of the biggest names in music. The message is loud and clear: live music is back… and the Scarborough Open Air Theater is back in business! Over 65,000 tickets have already been sold for this summer’s shows, which will significantly boost the local economy.
This year’s sales have already eclipsed the 63,000 tickets sold to shows at Scarborough OAT in 2019, bringing an estimated £ 5.2million economic benefit to the local economy.
Peter Taylor added: “Cuffe and Taylor are proud to have programmed live music at this wonderful venue since 2016. It is a special and unique place that attracts music lovers from the UK and overseas.
“We know how important the shows here are to the local economy and to the 9,000 people who work in the borough’s tourism industries. We believe this year’s events, which were scheduled during difficult and unprecedented times, offer something for everyone. ”
More than 400,000 people have attended a concert at Scarborough OAT since it reopened to the public in 2010, creating an estimated profit for the borough of over £ 23million since 2013.
The economic benefit figures, produced using the Cambridge Standard Tourism Research Model, take into account factors such as where customers come from – over 60% of people who attend shows at Scarborough OAT travel from outside the borough – if they spend the night and their estimated expenses during their stay.
Cllr Steve Siddons, Head of Scarborough Borough Council, said: ‘The Scarborough Open Air Theater is a crown jewel of the Yorkshire coast and it’s fantastic that the venue can reopen as Covid-19 restrictions are relaxed.
“The theater hosts some of the biggest names in music, which attracts people from all over the country. This gives a significant boost to our tourism economy, supports jobs in the borough and provides income for many local businesses.
After the 2019 summer season, 30 accommodation providers located in and around Scarborough were interviewed for their perspective on the Scarborough OAT to assess the impact it has had on their business.
All respondents believed that the OAT had a positive impact on Scarborough’s tourism economy. Most felt that it attracted more visitors to the city – including from abroad – and improved the city’s profile and image. 70% said the shows on the site made a “big difference” to their business.
Welcome Yorkshire Managing Director James Mason said: “It is fantastic news that live entertainment is back and the Scarborough Open Air Theater is the perfect and scenic location to host some of the biggest bands and groups. of the world, in a spectacular seaside setting.
‘The wonderful weather and the lifting of the lockdown saw a real surge in tourism businesses reopening, recovering and rebuilding, something Welcome to Yorkshire is supporting, in an industry which pre-pandemic was worth £ 9billion to the county economy and employed nearly 225,000 people.
“I can’t wait to see Stereophonics, and the appeal of internationally renowned rock and pop artists coming to Scarborough over the next few months is more impressive than ever this year. A great excuse to put on your handbags and Gladrags and have a good day.
Tickets for all shows are on sale via www.scarboroughopenairtheater.com or in person at the Scarborough Open Air Theater Box Office (01723 818111).