TheSoul Publishing reveals its first digital music artist


Polar to perform at exclusive Avakin Life wake-up call as TheSoul Publishing continues to explore the metaverse

LONDON, September 28, 2021 / PRNewswire / – Award-winning global digital studio TheSoul Publishing today announced the launch of its first-ever digital music artist, Polar.

TheSoul Publishing launches digital artist Polar in Avakin Life

Polar is a new independent artist created from the imagination of the team at TheSoul Publishing and is the first of many music partnerships announced by the studio known for its positive and entertaining content for a global audience.

Having already gathered more than 25,000 subscribers, Polar will unveil itself to its growing audience via an exclusive virtual watch evening in Lockwood Publishing’s mobile social world, Avakin Life, where an audience of more than 1,000,000 daily users will have the opportunity. chance to experience Polar’s music.

The new version of Polar “Close to you” will be launched on Spotify, Apple Music, YouTube Music, Deezer and Yandex.Music on October 1, 2021 with the premiere of the clip via an Avakin Life Eve party on October 5, 2021 followed by immediate broadcast via YouTube.

Patrik wilkens, Vice President of Operations at TheSoul Publishing, said: “This is another big step forward for TheSoul Publishing as we continue to grow and evolve our business model by experimenting with new ways to engage with our audience. and continue to grow beyond our billion subscribers. . As a company, we are constantly looking to the future, new trends and other key areas of entertainment like games and music to help us deliver an even better experience and new touchpoints for our fans on. all our channels and platforms. “

Olivier Kern, Commercial Director of Lockwood Publishing, added, “Avakin Life is about expressing yourself in your own way and spending time in our world. It is extremely important to have multiple ways to engage our users, so providing live musical performances has been something we have been doing for many years. . Partnering with a company like TheSoul Publishing was an obvious and mutually beneficial choice and we look forward to great experiences now and in the future of this exciting new partnership. “

Polar’s dedicated production team at TheSoul Publishing is already in talks with a number of well-known artists to collaborate on its next release with other exciting details to follow as the studio continues to experiment with several concepts based on the metaverse.

Notes to Editors

About TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for global audiences. One of the world’s most prolific and popular online media companies, TheSoul Publishing reaches over one billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Break. Its globally-based creative team consistently delivers engaging and compellingly shareable content for all ages – in 19 different languages ​​- delivered through a cross-platform social media-based network.

From cutting-edge 3D technology to eye-catching stop motion, fun live action to eye-catching music videos, inspiring craft projects to vibrant animation, TheSoul Publishing’s portfolio of media brands has it all. The well-known channel universe of TheSoul Publishing includes DIY in 5 minutes, Sympa, 123 GO !, Avocado Couple, La La Life, Frankenfood, Slick Slime Sam and Teen-Z. His most watched channel, DIY in 5 minutes, is the number one digital DIY brand in the world and the only brand to rank in the Top 10 of all YouTube channels and the Top 10 of all Facebook pages.

Current initiatives include expansion into other social media, podcast and streaming platforms, such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms including Xigua, Douyin and bilibili – as well as the continued growth of its extraordinary global production team, to give its fans more of the content they crave.

TheSoul Publishing has received numerous awards including “Digital Studio of the Year” in 2021 Digiday Video & TV Awards, a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Price nomination (Best Brand Engagement), a pair of 2021 Shorty price nominations (Best YouTube Presence, Best Community Engagement), a 2021 Drum price nomination (Video team of the year), multiple Cynopsis Digital Model D Award (Best Consumer Digital Brand – TheSoul Publishing, Best YouTube Channel – 5-Minute Crafts) and nominations (Best Branded Content Marketing), and a Media Excellence Award win (Excellence in original content).

For more information on TheSoul Publishing, visit website.

About Lockwood Publishing

Founded in 2009, Lockwood Publishing is a leading independent UK company specializing in the development of virtual worlds for mobile platforms. The award-winning team is based in Nottingham with other studios at Newcastle, Lisbon and Vilnius.

About Avakin Life

Avakin Life is a social 3D avatar-based mobile metaverse launched in 2013. In 2021, it welcomed its 200 millionth registered user and won a third TIGA Game of the Year award in a row. Avakin Life’s global community consists of 1.3 million daily active users, who design their avatars using more than 30,000 virtual items and props, including real-world brands. In Avakin Life, players become avatars who explore, create, and meet others in a rich and ever-changing virtual world.

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