Why the future of K-Pop lies in virtual artists and the blockchain

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The rise of K-Pop and virtual idols

From Seo Taiji to Girls Generation to BTS, K-pop has changed dramatically over the years. These artists defined the different generations in the evolution of K-pop while being separated by their different musical genres, performance styles, global appeal and fan support.

It makes you think, what will be the next K-pop evolution that will shape the industry in the next 5-10 years? Will the future really be dominated by virtual idols that occur and exist outside of the blockchain?

Virtual artists have already been introduced across the world with considerable success and fame. In Japan, Hatsune Miku has become a cyber celebrity who has sold hundreds of 3D concerts in venues around the world. She accelerated the modernization of the Japanese music industry with her futuristic voice appearing in over 100,000 songs.

Even in Korea, SM’s latest girl group, Aespa, debuted a separate universe of virtual avatars to accompany real-life idols. In his first year, Aespa won Rookie of the Year at the Seoul Music Awards and Billboard Korea, while garnering support from major European and Korean brands.

Needless to say, virtual artists have a proven track record on a global scale, and support from major labels and brands indicates a rapid acceleration towards the digitization of K-pop. However, could the global adoption of blockchain technologies also seek to revolutionize the entertainment industry beyond the reach of virtual artists?

Seoul stars and Yuna

This is what the upcoming project, Seoul stars, aims to make with his virtual idol Yuna – a metaverse project built entirely on the blockchain. Starting first as an NFT sketch, Yuna’s evolution is poised to become a 3D model and finally a virtual artist. During these advances, she will release her own album and host virtual concerts on the Metaverse; a possible partnership with major entertainment and games companies in Korea will be concluded.

The conceptualization of Yuna as an NFT collection is led by one of Korea’s top virtual art creators, @ SONGBLY84, along with acclaimed South Korean music producer Tommy Lee. Tommy has proven his excellence in music production through his work with some of Kpop’s biggest celebrities: Girls Generation, IU, EXO, f (x), Mamamoo and TVXQ. Yuna is also supported by HUMAP Contents, one of Korea’s leading K-pop artist agencies.

Being on the blockchain allows Yuna to create a vast ‘metaverse’ that subsists only online, creating endless potential for narratives about her past, present, and future. Overall, this allows Yuna to bond with her fans much stronger and reach a much larger audience than traditional virtual artists. Therefore, the Seoul Stars team has set themselves ambitious goals to create a stronger community for Yuna – the team will present a Play-to-Earn (P2E) rhythm game where Yuna NFTs can be used, while Yuna fans can engage in meaningful interactions. The ultimate goal of the game is to earn Governance Tokens, which will give the token owner exclusive rights to participate in the overall development of Yuna’s identity.

Essentially, the tokens create a world where “you” can influence the fashion, musical style, and dance style of your favorite Kpop idol. Such a contribution and opinion from dedicated fans and followers is a crucial reason for the Seoul Stars’ vision and the team’s belief in the future of virtual K-pop.

Currently, Seoul Stars is aiming to release a total of 10,000 Yuna Limited Edition NFTs over the next few months. Discord server in just a few weeks and full in 30 minutes. Additionally, the release of Yuna’s debut song “Kiss me, Kiss me” by Tommy Lee has pissed off the Seoul Stars community as their Kpop star makes his Metaverse debut. The second issue date will also be announced in the future with various giveaway events taking place within community platforms.


Ultimately, Yuna seeks to revolutionize the entire K-pop industry by introducing a fully virtual artist built into the blockchain. Many other industries have already taken the first step in integrating blockchain technologies into their businesses and are seeing similar fundamental changes in the ecological structure. Virtual artists have obvious logistical advantages: blockchain technology allows agencies to foster a much deeper relationship between the artist and the fan base. There will inevitably be a point in time when virtual K-pop idols will pivot on the Korean entertainment scene and overtake Kpop idols in reality.

Yuna’s “Kiss me, kiss me”: https://www.youtube.com/watch?v=CWW5L2NcPCE&feature=youtu.be

Seoul Stars official website: https://seoulstars.io/

Seoul Stars Twitter page: https://twitter.com/SeoulStarsNFT

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